Vineti Cell-Therapy Ordering – Under NDA



Lead Product Designer


Research, UX, UI, Prototyping, Usability testing.

Client website


Vineti helps fight cancer by digitizing the supply chain workflows and streamlining regulatory approval for Hospitals. The current process for ordering a cell therapy relies on paper forms and lacks efficiency. I teamed up with a cross-functional team to create an intuitive way for healthcare providers to initiate, manage and track product orders via a web dashboard.



At Vineti, we followed agile extreme programming methods to build software, so I got to collaborate with cross-functional teams during this project.

I organized and led design sprints to help our team of Executives to understand our customers’ needs. The generative research helped us move quickly and contributed to the information architecture of the product.

Solving End-To-End Problems


The healthcare domain can be complex, technical and full of legal considerations. Complexity in the cell-therapy space starts with the patient being the raw material for the drug manufacturing, and also the finished product.

I led several conversations with our clients (big names in the pharma industry) and created service blueprints to start connecting the dots in the user experience and in the delivery of the service. Using the blueprint helped us see the experience a customer has with the service from a holistic viewpoint

service design blueprints

Pretty soon, the service blueprint became a too high-level overview of the process, so I jumped in and customized a business process map. This map explained with much more detail how the system is organized and how patients, healthcare providers, pharma customer service and manufacturing interact with each other elements.

At this level, we were having conversations on technical constraints, technical requirements, validation and the cost of changing process and timelines… oh yeah, that was fun!.


While those conversations were happening, the design team started brainstorming the information architecture of the product.

This groundwork helped us create quick prototypes and tailored our usability sessions with the right healthcare providers in different hospitals around the United States. All the feedback gathered during our sessions was used to iterate on the designs.

Internal SMEs and stakeholders were involved during design reviews throughout the design process.

Examples of the most significant learnings from usability sessions are these:

  • We found out a different role will be using this application in comparison with what we had thought after SME’s and stakeholders interviews.
  • The first prototypes tested did not match users’ mental models.

Note: As you have noticed, my work at Vineti is under non-disclosure agreement 🤓 Happy to talk more about my process in this project in person.